WSJ Reports AI Shopping Agents Strain Online Sellers as Few Retailers Allow Agent Checkout
Agent-driven shopping is growing fast, and most retailers have not opened their checkout to it. The Wall Street Journal's October 16, 2026 story, "AI Agents Bring New Headaches to Online Sellers," describes AI assistants, including Meta's Muse and OpenAI's Dots, that choose products, bid in auctions, book travel, and order groceries, often without going through merchant websites. One cited estimate puts agent-driven purchases at about 43% monthly growth, roughly quadrupling since April, while only about 3% of the e-commerce companies in that sample let agents complete checkout. The legal center of the fight is Amazon v. Perplexity. On August 4, 2026, the Ninth Circuit vacated a March 2026 preliminary injunction that Judge Maxine Chesney of the Northern District of California had issued against Perplexity's Comet browser agent. The panel held that when a user directs Perplexity's assistant to shop on Amazon, the user, not Perplexity, is accessing Amazon's computers under the Computer Fraud and Abuse Act.