Fast Company warns companies against “trophy-style” AI adoption
Enterprises are confusing AI adoption with AI value creation, according to analysis by Maril MacDonald, CEO of Gagen MacDonald. Leaders are celebrating usage metrics—logins, token consumption, adoption rates—without measuring whether those activities produce business results. McKinsey's Bob Sternfels and a recent AI & Data Leadership Executive Benchmark Survey support this observation, with 93% of AI and data executives citing culture and change management as the primary barrier to meaningful adoption. The pattern reflects what MacDonald calls "trophy-style" AI deployment: performative use that creates an illusion of progress while leaving outcomes flat.