EU KIDS Act proposal shifts child online safety to mandatory product design rules
The European Commission published its draft EU KIDS Act on 17 September 2026. The proposal would bar platforms from accepting children under 13 onto social media. Teens aged 13 and 14 would need guardian-supervised accounts, and users 15 and older could open independent accounts, but only on services that meet a safety-by-design standard. Platforms would have to verify ages when accounts are opened, and they would bear the burden of showing their services are age-appropriate and safe by design. The draft covers what the Commission calls "Social Media+": social networks, video-sharing platforms, online games, and AI chatbots and companions. Games and chatbots are not banned for any age group, but they must meet the safe-by-design standard to reach minors. That standard would bar autoplay, infinite scroll, re-engagement push notifications, and streak mechanics for minors. Violations would carry fines of up to 6% of worldwide annual turnover. Enforcement would rely on the DSA and the AI Act, and major platforms designated under the DSA would face compliance plans and third-party audits.