Oura agrees to buy AI primary-care startup Counsel Health for $625M in cash
Oura, the smart-ring maker, agreed on November 10, 2026, to acquire Counsel Health, an AI-native primary care company, for $625 million in cash, subject to purchase price adjustments. Counsel pairs a chat-based medical AI with licensed physicians, and Oura users can reach a doctor from inside the Oura app, a service Counsel has offered there since June. Oura CEO Tom Hale and Counsel founder and CEO Muthu Alagappan, a physician, announced the deal. Alagappan will become Oura's chief clinical AI officer, and about 70 Counsel employees are joining him. Counsel will continue serving its enterprise customers, including health plans, health systems and employers. Its prior backers include Andreessen Horowitz and GV, which led a $25 million Series A about a year ago.