Brands Warn as Creators Flood TikTok Shop with AI Avatar Affiliate Videos
TikTok Shop is being flooded with AI-generated product demonstrations, fake creator personas, and duplicate avatars that are undercutting human creators and eroding consumer trust. Merchants and affiliate creators are using TikTok's built-in AI tools to mass-produce makeup tutorials, clothing reviews, and product showcases without holding inventory—a low-cost strategy that prioritizes algorithmic reach over authenticity. Some operators have deployed synthetic personas, including a fabricated Black creator named "Aliyah," to sell dropshipped goods from retailers like Shein, exploiting algorithmic biases that reward emotional connection to creators.