Why are big AI companies embedding engineers with customers, and what does that mean?
OpenAI, Anthropic, and Google are embedding engineers directly inside customer organizations to bridge the gap between AI model capability and operational reality. OpenAI has announced a dedicated Deployment Company built around forward-deployed engineers (FDEs)—technical staff working on-site to map workflows, integrate data systems, and move AI from proof-of-concept to production. Anthropic is hiring FDEs for its applied AI team, and Google is pursuing the same model. Palantir pioneered this approach in complex enterprise deployments.