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EU KIDS Act proposal shifts child online safety to mandatory product design rules

Published
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21

Why it matters

The European Commission published its draft EU KIDS Act on 17 September 2026. The proposal would bar platforms from accepting children under 13 onto social media. Teens aged 13 and 14 would need guardian-supervised accounts, and users 15 and older could open independent accounts, but only on services that meet a safety-by-design standard. Platforms would have to verify ages when accounts are opened, and they would bear the burden of showing their services are age-appropriate and safe by design. The draft covers what the Commission calls "Social Media+": social networks, video-sharing platforms, online games, and AI chatbots and companions. Games and chatbots are not banned for any age group, but they must meet the safe-by-design standard to reach minors. That standard would bar autoplay, infinite scroll, re-engagement push notifications, and streak mechanics for minors. Violations would carry fines of up to 6% of worldwide annual turnover. Enforcement would rely on the DSA and the AI Act, and major platforms designated under the DSA would face compliance plans and third-party audits.

The draft is a proposal, not law. The European Parliament and the Council of the EU will negotiate the final binding text as co-legislators, and the final age thresholds and design rules remain open to change. The draft also departs sharply from the EU Special Panel's recommendation, which called for a single restriction below age 13 and more autonomy for older adolescents. The Commission's draft instead extends mandatory parental oversight up to age 15. Von der Leyen announced the initiative on 16 September and framed it as a public health matter. The Commission argues that existing EU law, including the DSA, GDPR, AI Act, and Unfair Commercial Practices Directive, leaves a gap because no EU instrument sets a minimum age for services with risky features.

For attorneys, the key shift is that the DSA regulates content after it appears, while the KIDS Act regulates how products are built. Safety-by-design would turn compliance into a product cost rather than a later legal review. Watch the Parliament and Council negotiations, the EU-certified age verification requirements, and the audit obligations for DSA-designated platforms. Gaming and AI chatbot clients should also track the safe-by-design rules closely. The Commission's upcoming Digital Fairness Act, which targets dark patterns and addictive design, will overlap with these rules and may shape the final outcome.

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