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Above the Law Podcast: LMA President Says Law Firms Must Organize Their Data Before Adopting AI

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14

Why it matters

Above the Law published an episode of its "Adventures in Legal Tech" podcast on October 13, 2026, in which host Jared Correia interviews Rachel Shields Williams about the state of most firms' data and how the industry can manage it better. Williams, director of AI and knowledge management at Bass, Berry & Sims and 2026 president of the Legal Marketing Association's International Board, argues that AI alone will not fix disorganized information. The episode uses a swimming analogy to describe the risks of legal technology. It is part of a recurring series that has covered practice management, intake, and AI for small firms since 2025.

The episode description does not spell out the specific governance frameworks, data-structuring methods, or firm examples Williams recommends. Her broader position, that firms should move from asking whether to use AI to asking how to deploy it responsibly at scale, comes from a July 2026 ILTA podcast she hosted. This episode extends that point to the groundwork firms need first.

For attorneys, the core takeaway is practical: before approving AI tool purchases, check whether the firm's underlying knowledge and client data are structured, searchable, and governed. Firms investing heavily in AI while lacking basic information management should expect scrutiny of that gap. Williams is scheduled to speak at the LMA Southwest and West Tech West x Southwest Conference in Phoenix, October 14–16, 2026, which may bring more detail on her recommendations.

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