The program launched in April 2026 as a self-regulatory response to growing scrutiny of influencer marketing practices. Enrollment is now open. The specific standards creators must meet and the monitoring mechanisms for ongoing compliance have not been detailed publicly.
Attorneys advising creators, agencies, or brands should monitor this certification as a potential industry baseline for disclosure practices. The program's emergence reflects intensifying FTC enforcement focus on undisclosed paid partnerships and material connections. Early adoption could become a liability shield in enforcement actions, while non-participation may eventually signal heightened risk to clients operating in the $37 billion creator economy.