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White House launches SI.gov and redirects AI.gov as 'Super Intelligence' rebrand advances

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Why it matters

On October 13, 2026, the White House launched si.gov as its "Super Intelligence" portal. ai.gov now sends visitors there with a permanent 301 redirect, and deep links land on the home page. The change follows a September 29 executive order, "Inaugurating The Era Of Super Intelligence," which directs agencies to use "Super Intelligence" and "SI" in correspondence, websites, reports, and other non-statutory materials. Trump announced the rename on October 1 after a lunch with AI company leaders. OSTP Director Michael Kratsios announced the new address on X. The site is not new: it was first built under the Biden administration, and its stylesheet still carries the name "ai-gov."

Industry response is split. xAI, SpaceX's AI unit, changed its name to SpaceXSI. OpenAI CEO Sam Altman has said the company has no plans to follow. California Governor Gavin Newsom said state agencies will continue using "artificial intelligence" and "AI." The rollout timeline also has a gap. Axios reported on October 8 that the site banner already read SI.gov while the URL remained ai.gov, and that typing si.gov produced an error page, five days before the official redirect. The administration itself still uses "AI" in some places, even as Trump posted that anyone using "artificial intelligence" is an enemy of the White House.

For attorneys, the key point is that the change is largely a relabel. Axios noted that the administration's new definition of SI uses the current federal legal definition of AI. The executive order also excludes statutory materials, so existing laws, regulations, and contracts that define AI are unaffected by the terminology. Watch for agency filings, guidance, and contract language that mix "SI" and "AI," since that could create drafting ambiguity. Critics argue "super intelligence" describes a hypothetical system more advanced than human intelligence, which may matter if the label is used in regulated disclosures. CNBC ties the timing to the midterms and rising public concern about AI, and HuffPost reports that experts see a risk the rebrand could backfire.

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