Attacking The Pleadings

On April 16, 2026, the Ninth Circuit affirmed dismissal of a consumer class action against Brita Products Company, holding that a reasonable consumer would not expect a $15 water filter to remove all hazardous contaminants. Plaintiff Nicholas Brown sued under California's Unfair Competition Law, False Advertising Law, and Consumers Legal Remedies Act, claiming Brita's labels for its Everyday Pitcher and Standard Filter misled buyers into believing the products eliminated contaminants like arsenic, chromium-6, PFOA, PFOS, nitrates, and radium to undetectable levels. The three-judge panel, led by Judge Kim McLane Wardlaw, rejected the claims after the Los Angeles district court had already dismissed without leave to amend in September 2024.

On April 17, the Ninth Circuit reversed a district court's dismissal of a putative class action alleging Target sold 100% cotton bedsheets with fraudulent thread counts. Plaintiff Alexander Panelli claimed he purchased sheets labeled 800-thread-count in September 2023 that tested at only 288 threads per inch. He asserted the label was literally false under California consumer protection law, since 600 thread count is the physical maximum for pure cotton. The district court had dismissed the case, reasoning no reasonable consumer would believe an impossible claim. Target argued the thread count measurement itself was ambiguous and therefore not deceptive as a matter of law.