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Norwest’s Dave Zilberman says enterprises are shifting AI spending toward measurable ROI

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Why it matters

Dave Zilberman, a general partner at Norwest Venture Partners focused on enterprise and infrastructure investing, is signaling a shift in how corporations are approaching artificial intelligence adoption. Rather than slowing down, enterprises are moving into a more disciplined phase—prioritizing measurable return on investment and cost control over experimentation. Zilberman predicts that companies will begin formally tracking AI spending as a distinct budget category, a practice that remains largely absent today.

Norwest's 2026 investor outlook projects that enterprise AI spending will transition from experimentation to execution, with capital concentrating on infrastructure and security use cases that directly improve core operations. The specific contours of this shift—which budget categories will expand and which will contract—remain to be detailed in Norwest's full analysis.

For attorneys advising technology companies, venture investors, or enterprises deploying AI systems, this signals a tightening procurement environment. Vendors without clear ROI metrics face pressure. Simultaneously, infrastructure and security-focused AI solutions are positioned to capture disproportionate investment as companies rationalize budgets after roughly 18 months of broad-based testing. The emergence of formal AI spend tracking also carries implications for contract negotiation, vendor lock-in risk, and compliance frameworks—all areas where legal counsel should expect client questions to intensify as these budgets become visible and contestable.

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