The firm has not publicly responded, and no court has ruled on the claims, so the allegations remain unproven. Details of the filing beyond its core claims are not yet public.
The case is notable because Morgan & Morgan is one of the most active plaintiffs' firms in privacy litigation over tracking technology. Its Complex Litigation Group filed a Video Privacy Protection Act suit in 2024 over video pixel tracking, and its lawyers helped win a $425.7 million federal jury verdict against Google for collecting user data without consent. Now the firm is the defendant, facing claims about the same kind of conduct it has challenged in others. The suit fits a broader wave of litigation over pixels, SDKs, session-replay tools and chat features that allegedly send browsing, video, health, tax or account data to third parties. Similar suits filed in the same court in 2026 targeted Coca-Cola and the Grok chatbot. Attorneys handling website tracking matters should watch whether the court finds the data flows were disclosed or consented to, since that question will likely determine the case.