The job posting went viral after users began tagging friends and joking about the role on social media. The original application link broke under volume, prompting the company to extend the deadline and migrate applicants to a Google Form. The full scope of the study design and selection criteria remain unclear.
The surge signals both the rapid commercialization of explicit AI products and substantial consumer demand for intimate AI features. Attorneys tracking AI regulation, employment law, or consumer protection should monitor how regulators respond to this category of work—particularly around classification of gig roles, data collection practices tied to intimate use, and potential liability frameworks for AI companionship products.