The bill has support from the Economic Liberties coalition, EPIC, and the AI Now Institute. The measure was advancing through the legislature as of May 2026. Specific details about remaining amendments or the timeline to a floor vote have not been disclosed.
Attorneys should monitor this bill as a potential model for national regulation. If Colorado enacts it, the law will likely face immediate constitutional and commerce clause challenges from affected industries. More broadly, the bill signals how states plan to regulate AI-driven personalization in consumer and labor markets—a regulatory frontier that will shape compliance obligations for any company using algorithmic pricing or compensation systems. The outcome will inform whether other states adopt similar restrictions and how federal regulators may respond.