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Barnes & Thornburg Appoints 38 AI Practice Champions to Advance Legal AI

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22

Why it matters

Barnes & Thornburg has appointed 38 attorneys across nine practice areas as "AI Practice Champions" to evaluate emerging tools, improve workflows, and integrate artificial intelligence into client service. The appointments, announced Monday, embed AI expertise directly within practice teams rather than isolating it in a separate function. The firm's co-chairs of the AI practice—partners Brian McGinnis and Kaitlyn Stone, named to the role in February—will guide the initiative's strategy.

The firm's website indicates the total number of AI Practice Champions has grown to 40, suggesting additional appointees beyond the 38 announced this week. The specific responsibilities and metrics for evaluating the champions' performance remain unclear.

For attorneys advising clients on AI adoption or managing technology risk, the move signals how major firms are now institutionalizing AI capability through dedicated internal roles. As law firms compete on technological sophistication, this formalized approach—grounded in the realities of legal practice rather than theoretical implementation—reflects a practical response to managing both the opportunities and governance challenges AI presents. Firms without similar structures may face competitive pressure to develop comparable internal expertise.

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