Washington Gov. Ferguson Signs HB 2225 Requiring AI Companion Chatbot Disclosures

Published
Score
24

Why it matters

Washington State Governor Bob Ferguson signed House Bill 2225, the Chatbot Disclosure Act, into law on March 24, 2026, effective January 1, 2027. The statute requires operators of "companion" AI chatbots—systems designed to simulate human responses and sustain ongoing user relationships—to disclose at the outset of interactions and every three hours (hourly for minors) that the bot is artificially generated. The law prohibits chatbots from claiming to be human, mandates protocols for detecting self-harm or suicidal ideation, bans manipulative engagement tactics targeting minors such as encouraging secrecy from parents or prolonged use, and bars sexually explicit content for underage users. Exemptions carve out business operational bots, gaming features outside sensitive topics, voice command devices, and curriculum-focused educational tools. Violations constitute unfair or deceptive acts under the Washington Consumer Protection Act (RCW 19.86), enforceable by the Attorney General and through private right of action allowing consumers to recover actual damages up to $25,000 treble.

The law targets major AI operators including OpenAI and Anthropic. It follows a pattern of state-level AI regulation: California's perception-based chatbot rules, Oregon's SB 1546 enacted in March 2026, and Washington's companion statute HB 1170 requiring AI watermarks on altered media for large firms. Legislative activity began in early 2026 with committee reviews in January.

Washington's statute is the first to impose prescriptive timing requirements for disclosures, design mandates prohibiting human impersonation, and minor-specific prohibitions on manipulative design—coupled with a private right of action. The combination positions the law as a template for other states. It addresses documented risks of AI deception and youth mental health harms amid accelerating state regulation in 2026.

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