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Oregon’s New AI Companion Law: What You Need to Know

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12

Why it matters

Oregon's legislature passed Senate Bill 1546 (SB 1546) on March 5, 2026, during its 2026 short session, regulating "AI companions"—AI systems designed to simulate sustained human-like relationships by retaining user data, asking emotional questions, and personalizing interactions.[1][2][6][10] The bill requires operators serving Oregon users to disclose AI interactions (with frequent reminders for minors), detect and respond to suicidal ideation by referring to crisis lines like 988, ban sexually explicit content and manipulative tactics (e.g., simulated distress or reward loops) for minors, implement break prompts, and report safety data publicly or to the Oregon Health Authority.[1][2][4][6][8][10] It includes a private right of action with $1,000 statutory damages per violation, effective January 1, 2027, if signed by Governor Tina Kotek (pending as of early April 2026).[2][4][6][10]

Key players include the Oregon Legislature (passed with near-unanimous support, two no votes total), Governor Tina Kotek (awaiting signature), a coalition of suicide prevention and mental health advocates promoting the bill, and the Oregon Health Authority (for reporting).[1][2][8][10] It builds on prior Oregon AI law HB 2748 (effective 2026, banning AI impersonation like fake nurses) and mirrors California’s SB 243 and Washington’s HB 2225 (both emphasizing transparency and minor protections).[1][2][6]

The law addresses rising psychological risks from human-like AI chatbots, especially for minors, amid a "race" among 20+ states enacting similar chatbot safety measures in early 2026 (e.g., Washington's five AI bills by March 12).[1][3][4][6] Prompted by mental health crises and social media lessons, it passed without opposition testimony.[2][8]

Newsworthy now due to its March 5 passage awaiting Kotek's imminent decision (30 weekdays from passage), private enforcement "teeth," and signal of a de facto national AI chatbot standard amid 2026's legislative surge—potentially impacting companies like those behind ChatGPT/Grok amid midterm lobbying.[2][3][4][6][7][10]

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