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Devil Wears Prada 2 hires human artist for meme that resembles AI-generated art

Published
Score
12

Why it matters

The Devil Wears Prada 2 includes a brief meme depicting Miranda Priestly working at a fast-food counter with the caption "Would you like lies with that?" Viewers assumed the image was AI-generated based on its visual markers—blurred lettering, distorted fonts, and a retro golden tone. Director David Frankel had hired digital artist Alexis Franklin to create "a cheap meme" for the film. Franklin subsequently revealed on Instagram and X that she produced the artwork manually using Procreate and Photoshop, not algorithmic generation. Her X post reached 3.7 million views.

Franklin clarified she received no instruction to mimic AI aesthetics. The visual similarities—blurred text, distorted elements—resulted from her impressionistic approach to creating an intentionally low-quality meme. She emphasized the "uncanny" qualities audiences associate with AI art emerged coincidentally from her technique, not deliberate imitation.

The incident matters because it inverts the current anxiety about AI in entertainment. A human artist accidentally replicated AI's visual signature more convincingly than AI typically replicates human work. Social media users praised the production's decision to hire Franklin despite AI being technically suitable for the task, framing it as a statement about valuing human talent. The episode highlights 2026's heightened scrutiny of AI-generated content and the real professional stakes of misidentifying authorship. For entertainment counsel, it signals that audiences are actively searching for AI use in films and that hiring decisions around creative work now carry reputational weight.

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