The DMCC Act substantially expanded the CMA's enforcement authority beyond traditional competition law. The regulator can now impose fines up to 10% of global turnover, issue direct redress orders, and settle cases without court involvement—powers previously unavailable. The AA's settlement represents the first formal resolution under these new procedures.
Attorneys advising consumer-facing businesses should treat this as a warning signal. The CMA has launched 14 investigations since the Act took effect and issued warning letters to over 100 firms across travel, ticketing, and retail sectors. Drip pricing, fake reviews, and hidden subscription terms are enforcement priorities. Any business displaying prices online should audit compliance immediately, particularly around mandatory fees, charges, and terms that must appear before checkout.