CalPrivacy Opens Preliminary Comments on DROP Audit Rules for Data Brokers

Published
Score
7

Why it matters

California's privacy regulator opened a public comment period on April 7, 2026, to shape audit rules for data brokers under the Delete Act's centralized deletion platform. The California Privacy Protection Agency is seeking stakeholder input on how to verify that over 500 registered data brokers comply with consumer deletion requests submitted through DROP (Delete Request and Opt-Out Platform). The audits, mandatory starting January 1, 2028, and every three years thereafter, will assess auditor qualifications, evidence retention practices, audit tools, and whether brokers are improving match rates on deletion requests. Comments are due by May 7, 2026, at 5 p.m. PT via email to regulations@cppa.ca.gov or by mail.

The specific audit standards remain under development. CalPrivacy has not yet released detailed guidance on what constitutes adequate auditor qualifications, which audit tools will be acceptable, or how match rate improvements will be measured. The agency is actively soliciting input from privacy professionals, auditors, and consumer advocates to fill these gaps before the January 2028 deadline.

Attorneys advising data brokers should monitor this rulemaking closely. Brokers must begin processing DROP requests every 45 days starting August 1, 2026—just months away—and the audit framework being finalized now will determine compliance obligations for years to come. The Delete Act imposes $200-per-day penalties for noncompliance. With 242,000 deletion requests already submitted since DROP's January 2026 launch, the platform is seeing significant adoption, making audit standards a material operational and financial issue for any client handling California consumer data.

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