This follows the EU's recent customs overhaul, targeting Chinese platforms with fines for illegal/unsafe sales and real-time data sharing on 5.8 billion parcels in 2025—over 90% from China. A February investigation into Shein selling child-like sex dolls heightened scrutiny. China welcomed the visit to stabilize ties after lifting 2025 sanctions on EU lawmakers (imposed in 2021 over Xinjiang human rights issues, retaliating against EU measures).[1][2][4]
The event is newsworthy amid escalating EU-China trade frictions, renewed after China's U.S. tensions, and timed days post-EU customs reform to enforce safety and fair competition on booming platforms like Shein, Temu, and AliExpress.[1][3]