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EU Clears Kimberly-Clark's Kenvue Takeover on Condition It Sells European Tampon Brands

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7

Why it matters

The European Commission on October 13, 2026, approved Kimberly-Clark's acquisition of Kenvue on the condition that Kimberly-Clark sell its tampon and feminine hygiene business across the European Economic Area, which covers the 27 EU member states plus Iceland, Liechtenstein and Norway. The divested brands are Kotex, including the Lidie sub-brand, Camelia and Record. The Commission said the assets will go to Turkish consumer goods company Dilek Grup. The Commission's concern was narrow: as originally notified, the deal would have reduced competition in tampon supply, particularly in Czechia, Estonia and Slovakia, by removing an established supplier. Kenvue's broader portfolio, including Neutrogena, Listerine, Tylenol and Nicorette, is not the focus of the remedy.

Reported deal values conflict. One outlet cites $40 billion, while Manila Times reporting that cites the EU puts it at $48.7 billion. Primary filings will settle the figure. Completion is expected in the second half of 2026, but only after the remedy is carried out and other customary closing conditions, including remaining foreign approvals, are met. The approval is conditional, so the divestiture is not optional for the deal to proceed as cleared.

For attorneys, the key items are the closing of the Dilek Grup sale and whether the remaining foreign approvals follow on the same timeline. The EU remedy follows similar feminine care divestments required in Australia and Brazil, which suggests regulators are treating this category as a consistent focus. EU competition chief Teresa Ribera said the commitment will preserve competition and affordable prices for women. The deal has already cleared U.S. Hart-Scott-Rodino review, which expired February 4, 2026, and shareholders of both companies approved it on January 29, 2026, so the EU decision is among the last major hurdles.

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